“People don't buy what you do; they buy WHY you do it.
And what you do simply proves what you believe.”
Simon Sinek, Author
Start with Why: How Great Leaders Inspire Everyone to Take Action
THE WHY SYNDICATE PROCESS
WHYDISCOVERY
Learnings, Research and Investigation
We start by doing the unthinkable--we listen.
WHY do you do what you do? WHY does your team follow your lead? WHY do your customers ultimately choose you?
Understanding is the first step in developing your unique brand story. WHYDISCOVERY is a collaborative deep-dive into multiple pathways--exploring friction points across brand identity and voice, internal successes and struggles, customer lifestyle and preference, geography and environment, technological advancements, and industry innovations.
Throughout the sessions we’ll be leveraging the horsepower of our team to drive the key learnings, insights, and bold ideation that lead to a long-term brand strategy rooted in WHY.
WHYBOOK
Custom-Crafted Brand Story
Long-Term Tactical Playbook
Raw findings uncovered in the discovery phase form the backbone for your tailored brand story—a tale we establish in your WHY. Chapter and verse, WHYBOOK becomes the foundation for which all future brand communications are built.
WHYBOOK is also a full game plan to activate your message. It’s an end-to-end script for how branded content comes to life across a variety of formats, applications, locations, and times—the complete tactics to broadcast and amplify your WHY.
It’s beyond story development.
It’s long-form relationship development.
WHYFILMS
Bringing Stories to Life
Video is increasingly becoming the only accepted truth.
Video is connection.
Video is emotion.
Video is liquid WHY.
WHYFILMS are delivered narrative video packages, designed to take the game plan developed in WHYBOOK, and initiate the leap from casual consumer to passionate brand champion.
"Video content currently represents 74% of all internet traffic"
Mary Meeker
Internet Trends 2016 Code Conference
For use across a variety of real world platforms, WHYFILMS create the launch points to ongoing, engaging relationships...
PAID MEDIA
#SOCIAL
BROADCAST
FEATURES & SERIES
INBOUND
EXPERIENTIAL
WHYBEYOND
Sparking Connections